	Saturday, September 23, 2023

Website Marketing & Search Engine Optimization

Not long ago, web site marketing meant submitting your ecommerce site to Yahoo, then just sitting back and waiting for the sales to roll in.

Times have changed.

In today's highly competitive ecommerce environment, it takes tight integration of carefully selected keywords, properly written page copy, optimal keyword density, and correctly placed tags in your HTML page code. Even when you do everything right, you still may not see your URL in the top 100 in Google. Finally, after a lot of hard work, your site reaches number 1 for a specific keyword, but you still have no website traffic - why not? It may be that the keywords or key phrases that you have selected are not something that your target customer would use to find you.

Now what?

We can help and here's how:

Search Engine Optimization
The objective of search engine optimization (SEO) is to increase traffic to your ecommerce web site and thereby, increase your sales. SEO used to be a primary ingredient in ecommerce success, but today, it is a necessity. This is why our ecommerce software such as GiftSuite and CommerceSuite have search engine optimization features built right in. There are no search engine optimization secrets. There are simply proper methods to follow to beat your competitors to the top of the search engine results pages. And that's where we come in.

Strategic Partner Link Exchanging
Web page position within search engine results is, in part, dependent upon the number of pages that link to that page and the more links to your site, the more traffic you are going to get. But, it is more complicated than that. For example, if your web site sells dolls, exchanging links with a company that sells tires is not going to help your positioning. It may even hurt it. An incoming link from a tire company is not going to help you sell dolls. Making smart link exchanges is one of the best ways to help boost your site traffic and search engine positioning. We can help you select good link exchange partners and Links Valet, our link exchange software, is designed to make link exchanging almost effortless.

Pay-Per-Click Advertising Campaigns
It sounds like a good idea, doesn't it? Pay for ads that drive traffic to your site only if someone clicks the link. But, it's not as simple as that. Poorly planned or executed, PPC advertising campaigns such as Google Adwords can end up costing you a lot of money with little to show for it. We can help you select proper keywords, write good ad copy, and choose the right amount to pay for clicks.

Leveraging the Power of Social Media
Facebook, Twitter, Google+, LinkedIn, Pinterest. There are more social media sites online than ever before. What is the best way to make use of the ever-changing landscape of online social interaction? This really depends upon what you sell online, who your target market is, and how they use social media. We can help you leverage the power that these networks have to offer your ecommerce site.

By putting all of the above into play, we can help you get your site in front of buyers who want to buy what you sell.

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